이 보고서에서는 수많은 관광지의 홍수 속에서 새로운 트렌드를 찾기 위해 ‘Value tourism’에 주목하였다. 이제는 새로운 것을 찾아내고 개발하여 보여주는 일방적 관광이 아니라, 이미 있는 것에 새로운 가치를 끌어내어 관광객이 직접 느끼고 가치를 발견하는 쌍방적 관광이 떠오르고 있기 때문이다.
생태관광의 Hard & Soft Tourism 요소만으로는
치열한 경쟁에서 경쟁력을 갖추기 어려움
환경 보존과 웰빙 위주의 트랜드라는‘가치’
↓
“Eco-Value Tourism”탄생
문화관광
관광객이 문화를 대상으로 한 관광으로 문화재나 박물관 등
주로 전통문화유적과 과거의 역사적 사실을 소재로 한 관광
This is urban marketing company.
Seoul city invest with the private company on February, 2008
Goal of Seoul Tourism Marketing
Improve about asset value and secure the competitiveness of culture and tourism
Expansion of green on street
Improve growth
Development of the street trees.
It make pleasant walking environment and cityscape.
create a green space
reduce the street an
alone among the destinations of Asia in delivering an extraordinary experience, a dedication to guest service and a commitment to an exceptional work environment. In achieving our mission, everyone will benefit from the excellence of Team Members who embrace the challenges and demands of a dynamic, leading international organization.
Values
� Commitment to and reward for excellence
Authority Ranking
Vertical/high-power distance collectivism
Asia, Africa, Latin America
Psychological relationship between the leader and all others
Power and prestige
Powerful leaders accepted without question
Becomes exaggerated
Required to take care of group members
(중략)
Hutang budi
The person given the gift cannot refuse it, as this would involve a loss of face
At t
1. MICE 산업이란?
MICE는 Meeting, Incentive travel, Convention, Exhibition(Exposition)의 약어로서, 회의, 포상관광, 컨벤션, 전시회를 포괄적으로 지칭하는 개념이다. 호주, 싱가폴 등 아시아권에서 산업정책적 개념으로 MICE란 용어를 쓰고 있으며(김철원, 2008), 지역에 따라서 BT(Business Travel, Business Tourism), IBTM(Incentives, B
Ⅰ. Background of Selecting Cannon
1. Market analysis of Canon and the Reason Why We Choose Canon.
Canon took the first place by 35.9% in the camera market share worldwide according to the sales report from January to November in 2012. Canon is also the best among the other camera brands in sales. Although there are many other famous camera brands such as Nikon, Sony, Olympus, Samsung, Can
1.POLITICS
Swiss Federation
Switzerland became a federation in 1848.
It is divided into 26 cantons.
The cantons are divided into Communes.
Both have their own administrative authorities.
CH: Confederation Helvetica
Executive Branch: Federal Council
Switzerland's government, has seven members.
Each year, a different member becomes Federal President.
Ⅰ. Introduction of Study
1. Background of study
Although the name of 'QR code' was difficult to remember at first, the recognition rate of 'QR Code' is increasing day by day. As smart phones have become popular globally, various marketings which are using it have appeared. One of the typical marketings is QR code marketing. If QR code which is also called 2D barcode is scanned, it simpl